BEAUTY TRAVEL

Scentsational
Create your own perfume with bespoke perfumery Maison 21G

If you’re looking for a scent that encapsulates what you’re all about, then create your own with bespoke perfumery house Maison 21G. The brand launched its online store in Hong Kong earlier this year and also has several boutiques in Singapore, including a flagship on Duxton Road.

So, how does it work? First of all, the perfumery employs a personality quiz to steer customers on their aromatic journey. From the data gathered, artificial intelligence (AI) suggests four combinations of scents for four different occasions: Chill & Relax, Seduction, Special Occasion and Work & Social. All perfumes are blended by hand in its labs or in front of the customer in one of its stores. Can’t decide? Just pick one from its bestsellers selection, like the smoky Havana Forest x Rose Ritual, or Sensual Blast, which combines sandalwood and tonka.

The brand prides itself on its transparency, and consumers can access the percentage of natural ingredients and the concentration contained in their fragrance, and whether the perfume is vegan or not. The brand’s founder, Johanna Monange (pictured above), has banned the use of phthalates, GMOs (genetically modified organisms), CMRs (substances that are carcinogenic, mutagenic or toxic to reproduction) and preservatives. It also offers refills so you can re-use bottles and caps.

Take customisation to the next level by personalising your bottle with the brand’s UV printing technology, which enables customers to have photos, designs and text laser printed directly onto the glass. The bottles are 30ml so you can slip them into your carry on and take your new scent with you when travelling. maison21g.com.hk