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A New Travel-friendly Shooter from Sony

Sony has added the new Alpha 7R V as the newest R series camera in its acclaimed line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony’s highest resolution image sensor with a new AI (artificial intelligence) processing unit dedicated to AI-based image recognition, a first in any Alpha camera, and the powerful BIONZ XR image processing engine, a first in the “R” full-frame lineup. The combination of the high-resolution sensor and these processors enables new breakthroughs in subject recognition and capture for both still photography and video.

Perfect for avid photographers, the new Alpha 7R V offers 61.0MP still images plus the most effective 8-step image stabilisation system ever offered in any of Sony’s Alpha cameras, as well as refined 8K movie output, a new 4-axis multi-angle monitor, high-speed communication functions, high-level operability and smooth workflow integration.

The Alpha 7R V features Real-time Recognition AF, which is next-generation AF with advanced accuracy and broader subject recognition thanks to a new AI (artificial intelligence) processing unit with deep learning. The state-of-the-art AI processing uses detailed information about human form and pose estimation to dramatically improve recognition accuracy beyond systems which only detect face and eye and make full use of its potential. Real-time Recognition AF, using AI subject recognition, has been developed to include several subject types, including animals, vehicles and even insects. The Alpha 7R V also includes continuous shooting at up to 10 fps with AF/AE tracking.

 
The Alpha 7R V also includes focus features that support high resolution including full-time DMF (direct manual focus), and focus bracketing, a highly requested capability that allows for focus stacked images.

In addition to incredible still photography capabilities, the Alpha 7R V offers advanced video capabilities and includes evolved subject recognition for unprecedented real-time tracking reliability, breathing compensation and the ability to use camera metadata for post-processing and advanced in-body image stabilisation.

HK$320.00

PER YEAR

(including delivery)

Mainland China, Hong Kong & Macao

US$58.00

PER YEAR

(including delivery)

Asia, North America, Africa and Europe

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